Half of All Web Viewers Watching What The Other Half Has To Say

Posted on September 14, 2007. Filed under: Marketing |

According to the just released Deloitte’s study on Media & Entertainment practice, looking at how American consumers between 13 and 75 years of age are using media and technology today, Millennials (13-24) are leading the way, embracing new technologies, games, entertainment platforms, user-generated content and communication tools. Data from the survey show that user-generated content is in tremendous demand across the generations, with 51% of all consumers watching and/or reading content created by others

This leads David Weinberger on his Joho the Blog: to ask the fair question:

"Now that we’re in the majority, could you please stop calling us consumers?"

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