Is viral marketing the same as word of mouth?

Posted on October 17, 2007. Filed under: Blogroll |

is the question posed on Seth’s Blog: and as always, he makes very valid point by claiming that it is not.
His comments make it very clear what the differences are between mere word of mouth and an ideavirus.
It also becomes clear, why creating one is such a difficult task and why marketer intervention doesn’t really make it happen, on the contrary. Good read.

 

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