Web 2.0 & Beyond

Posted on January 18, 2008. Filed under: Marketing, Web/Tech |

is the title of my latest presentation on this topic which pretty much affects anyone in travel and tourism today.

There is no voice over, so if anyone is interested in learning more about my take on this or to present to your group or meeting, please get in touch with me. I’ll be glad to assist.

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4 Responses to “Web 2.0 & Beyond”

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The video says: “We’re sorry, this video is no longer available.”

@ Dejan Don’t know why this happens. I can view it on the blog. Have uploaded it again and hope it works now. If not, try my other blog at http://buhlerworks.typepad.com

Hello Mr Buhler,
I often vitually “walk by” your side and find almost every time interesting posts. This time I came across your presentation “Web 2.0 & Beyond” and would like to ask you if you could help me out with the high Accessibility graph (about 1:10) and a chart at the end of your presentation the technological development til 2012.
I would very much appreciate your help, kind Regards, Petra

Hi Petra
Thanks for stopping by my blog once in a while. Much appreciated.

Here are some comments to the two slides you mentioned:

High Accessibility:

– This graphic shows how tech and non tech social tools are moving along on two axes ‘visibility’ and ‘time’ from the initial trigger point, e.g. blogs are now at their peak of inflated expectations as to their effectiveness, instant messaging and e-mail are at the low point, but will likely rise again, as have the traditional media tools like newsletters, press releases etc. which have now reached their effectiveness plateau. It shows that after first being hyped, online social media will likely reach a low point and then take off again and become mainstream, with newer developments again showing up and move along the same curve in future.

– Tech Developments 2012 – 2017

This slide shows that collective intelligence i.e. technologies that gather and aggregate the wisdom of the crowd is considered the most important future development according to 44% of CIO’s in this survey.

This underscores the idea of the “smarter web” or “semantic web” that is now emerging and will have an effect on the usefulness of the web including how travel can be researched, planned and booked.

Hope this answers your questions.


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