It’s pretty much a no-brainer why!

Posted on January 29, 2008. Filed under: Travel |

Hotelmarketing has a long post on Why “David” Virtuoso can coexist with Goliath “Expedia” which deals anew with the much predicted demise of travel agents proclaimed a few years ago. This, of courses, has not happened as that much hyped demise was never in the cards. What nobody can deny either, is that the number of  travel agents has not only shrunk considerably, but that the “order takers” sitting a a green screen and selling the easiest to sell deal to an uneducated consumer have indeed gone the way of the dodo bird.

That Virtuoso members never were in the latter category is known by pretty much anyone who knows anything about the U.S. travel industry. It might – despite a pretty effective PR machine – not have been a known fact in the public at large and the mainstream media who now use their success as proof that nothing has changed and the equally foolish prediction is being made that the online players like Expedia and Travelocity are history.

What tends to go unreported in this discussion is the fact that any intermediary between customer and supplier that does not add value will most likely disappear in today’s travel 2.0 market with total transparency and a better educated travel consumer than ever before. It doesn’t matter whether you are a “David” or a “Goliath” as in this market size really doesn’t matter.

Tags: , , ,

Make a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

One Response to “It’s pretty much a no-brainer why!”

RSS Feed for Travel Marketing in the Age of Web 2.0 & Beyond Comments RSS Feed

The truth is in a struggling economy only the businesses with added value will survive. I am an independent patient consultant for plastic surgery who advises my clients to travel to find the best plastic surgeon and value for their dollar.

Where's The Comment Form?

Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: