Social Influence Marketing

Posted on January 30, 2008. Filed under: Marketing |

A term we certainly will hear more of in future, is introduced in this interview in Chief Marketer. It’s described as the third dimension in marketing by Shiv Singh or Avenue A | Razorfish.

HIs comments give a great insight into some of the issues marketers will need to deal with in this environment marked by social networks. I found this comment particularly relevant:

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