How Search Marketing Slays Seasonality in Travel

Posted on February 25, 2008. Filed under: Marketing, Web/Tech |

explains Elisabeth Osmeloski in a very illuminating article in Search Engine Watch which puts the focus on the importance of search in travel and how it can be used effectively. The strategies explained are valid not only for suppliers and OTAs but also for DMOs, especially the many who are now selling their suppliers directly on their websites.

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