Posted on March 14, 2008. Filed under: DMO, Marketing |


The world as you like it

looks like an interesting initiative. It’s a social networking site engaging visitors to the state and giving them the opportunity to post their experiences. With a sweepstakes, they are even given a tangible incentive to do so.

The site looks very attractive and user friendly with the by now ubiquitous rotating photo panel with great shots of the destination.

The main question, as with many other new sites is how to attract a large enough audience that participates actively to make is a truly useful resource for future visitors.

One other question I have, is why was the site not integrated into the Arizona Tourism site or at least mentioned prominently on its home page?

In any case, a welcome new effort by a DMO to innovate.

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