Hyatt goes social

Posted on March 29, 2008. Filed under: Marketing, Social Media, Travel2.0 | Tags: , |

with yatt’it a new community site offering a number of interesting features such as tips by their local concierges that complement visitor comments. There is also integration with FlightStats for flight, airport and weather information. Their frequent guests can register with an existing Gold Passport ID, or users sign-up for one. This is an interesting way to create a database of potential new customers, in addition to a more active engagement with their existing loyal members. Overall a pretty good effort at joining the conversation.

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