Archive for April, 2008
is my alternative title for this latest effort by major companies to get their message noticed in a marketplace that is increasingly tone deaf to their traditional one-way marketing speak. To counter that trend PR Giant Edelman Ventures Into Branded Content as reported in Advertising Age – Madison+Vine. It remains to be seen how effective this type of “enhanced” user-generated content will be and how many aspiring producers will participate to sell more burgers to their peers.
Interesting to note, is the participation of Expedia in this initiative. My question here is: Why not enter into a direct dialog with their thousands of customers and TripAdvisor users to provide them with content that they are most likely already posting on the web instead of going the “managed” route by working with their PR company? Looks to me like some kind of an American Idol inspired contest to sponsor consumer produced content rather than having it delivered by ad agencies. Will people buy it? Remains to be seen.Read Full Post | Make a Comment ( None so far )
I doubt it, after analyzing the results of the study Consumers Use Social Media to Vent about Customer Service reported in MarketingVOX. Key comment:
“These most savvy and sought-after consumers will not support companies with poor customer care reputations, and they will talk about all of this openly with others via multiple online vehicles. This research should serve as a wake-up call to companies: listen, respond, and improve.”
What’s also important is the following:
Search engines are the most valuable online tools for this research. Those rated of no value include micro-blogging sites like Twitter or Pownce (39%), YouTube (27%) and social-networking sites like Facebook and MySpace (22%).
Reputations are made at any customer touch-point with your brand but are amplified exponentially online with the tools available to consumers today and the behavior they clearly exhibit. Ignore them at your own peril!
Technorati Tags: eMarketer, marketing, social media, social networks
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is what Delaycast does as explained in the latest issue of Springwise the trend newsletter. Should become a welcome and useful tool for travelers as we head into the summer season.
Coming soon: superfast internet reports the Times Online in this eye opening article. It’s further proof that “we ain’t seen nothing yet” when it comes to the web and once the grid is accessible to all users the web experience will move to a whole other level from what we’re used to today. It’s too early to tell how this will specifically manifest itself in eCommerce but it doesn’t take too much imagination to see that it will be significant. Enjoy the ride!Read Full Post | Make a Comment ( None so far )
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