CondeNast is moving into the blogosphere

Posted on April 24, 2008. Filed under: Marketing, Social Media, Travel |

according to this TechCrunch post CondeNet Tries To Blogify buying HotelChatter and jaunted from SFO Media.

jaunted-logo.png hotelchatter-logo.png

Looks like an attempt to capitalize on the expanding social media scene that might have led to a decline in traffic to their main site. The two blogs will also give them more media inventory to sell as the article mentions. It’s another move of main stream media in the direction of the social web where the conversation is taking place.

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