Are you ready?

Posted on June 9, 2008. Filed under: Marketing, Social Media |

The Hyperconnected: Here They Come! is the name of a new IDC study of global communications habits commissioned by Nortel. They interviewed 2400 working adults in 17 countries. This will have implications on how business is being conducted as this group expands at a rapid pace and travel will certainly be affected. Their demands on the user experience will be higher than those of the less connected. They will also very likely be more willing to post their comments and reviews, good or bad, to their social network and beyond.

The study can be downloaded from the article page. Better get ready!

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