This is a great video by Nova Spivack of Radar Networks on this topic still often misunderstood. I agree with his definition of the terms web 1.0 / 2.0 / 3.0 being about time periods in the development of the web. We’re now just about at the end of the second decade (2.0) and will enter the next (3.0) around 2010.
There will be definite implications on travel and the customer experience of researching, planning and purchasing travel. Before there will be dramatic changes, however, the pendulum will have to swing back to the front end or user experience focus, which he predicts will be the case in web 4.0 or more than ten years out, as web 3.0 deals more with the back end or the data.
In the meantime there will be new initiatives that will introduce semantic web tools into travel as we have seen with Uptake and TripIt. The latter is actually shown in one of his slides.
One of his comments I liked a lot is that we should talk about “artificial stupidity” rather than “artificial intelligence” that is required to eliminate humans from having to deal with the mundane, or stupid tasks, and let us focus on the intelligent ones. Couldn’t agree more.Read Full Post | Make a Comment ( None so far )
Coming soon: superfast internet reports the Times Online in this eye opening article. It’s further proof that “we ain’t seen nothing yet” when it comes to the web and once the grid is accessible to all users the web experience will move to a whole other level from what we’re used to today. It’s too early to tell how this will specifically manifest itself in eCommerce but it doesn’t take too much imagination to see that it will be significant. Enjoy the ride!Read Full Post | Make a Comment ( None so far )
This is a great presentation of some of the key developments that have already arrived or are on the horizon. It’s clear that they will have an impact on the online travel industry, with search being one area in particular where innovation will happen based on what’s called the semantic, or intelligent web. Another area will be recommendation systems where things are moving ahead with improved results noticeable to users.Read Full Post | Make a Comment ( 1 so far )
Just came across this video on the Minding the Planet blog that explains in easy to understand terms what’s happening on the web.
This will certainly have an effect on how travel is being researched, planned and booked in the not too distant future.Read Full Post | Make a Comment ( None so far )
Here’s a more detailed description of what Twine is about and it seems to me an improvement over what we’ve seen so far in social networking tools.
Nova Spivack thinks it’s high time we make computers smart enough to manage the ocean of scattered information our digital lives create.
At the Web 2.0 Summit in San Francisco on Friday, Spivack will officially take Radar Networks, the start-up he co-founded, out of stealth mode and show off Twine, a Web service for managing information, using your social network and the Semantic Web.
With Twine, people collect different pieces of information in a single place and let other people add to that collection. People can e-mail items into Twine, bookmark Web pages or upload documents. To add tags, people fill in a form.
The software is smart enough to create tags itself after mining through the content, which can be text, audio or video. It also taps into the collective knowledge of Wikipedia to categorize information.
“This is the user experience side of the Semantic Web,” said Spivack. “Our motto is ‘people are lazy.’ Who wants to spend their time being a librarian?…That’s what we made computers for.”
The idea behind the Semantic Web is that Web content has embedded data that allows applications to “talk” to each other. With that self-describing information, summed up in the RDF (Resource Description Framework) format, software agents can act on information, making life easier for Web users.
Spivack said that the Twine “knowledge networking” service really shines when used for collaboration. People can share information on a certain subject and get notifications when someone in their social network posts something new. The more information Twine gathers, the better it gets at recommendations and understanding a user’s preferences.
Radar Networks’ plan is to offer a free service that is advertising-supported and to introduce a line of premium services, which would be more geared toward business users.
Also in store are a set of application programming interfaces (APIs) that will let outside developers write applications on its platform. Spivack said that Radar Networks intends to follow the same strategy that Salesforce.com has in building its online development platform AppExchange, which provides a foundation for building third-party applications.
The Radar Networks platform is based on Web standards RDF and OWL (Web Ontology Language), which means that information can be transported into another service, says Spivack.
- The debate about what’s coming next on the web is on and the terminology is as controversial as ever!
- The numbers game might well be on the way out.
- The heavyweights are weighing in what it’s about.
provides us with a glimpse of what is coming down the pike and it sure sounds exciting. I’ve stated many times before that on the web “we ain’t seen nothing yet” and reading these ten trends confirms this. It’s going to be exciting to watch which existing companies will take advantage of these new innovations and introduce successful new services based on them and what new ventures are going to appear on the scene. Can only say, stay tuned!Read Full Post | Make a Comment ( None so far )