The wolf is on the prowl….
TripWolf has launched in the U.S. They are introducing a useful new social media tool for online travelers that has a number of cool features which make it a great tool. I’ll spend some more time on it but so far I like what I see. I’m especially curious to see how well it works on my iPhone when I’m traveling which is a key for these new sites if they want to get high adaptation rates.
Those of us in the 16% often seem to forget about what the impact of these figures means on how business is still conducted in many segments of business. Of course, the web has had a strong impact on practically any industry but a whole lot of people are still not using all those cool new tools many insiders are excited about. Serves as an occasional reality check.
I doubt it, after analyzing the results of the study Consumers Use Social Media to Vent about Customer Service reported in MarketingVOX. Key comment:
“These most savvy and sought-after consumers will not support companies with poor customer care reputations, and they will talk about all of this openly with others via multiple online vehicles. This research should serve as a wake-up call to companies: listen, respond, and improve.”
What’s also important is the following:
Search engines are the most valuable online tools for this research. Those rated of no value include micro-blogging sites like Twitter or Pownce (39%), YouTube (27%) and social-networking sites like Facebook and MySpace (22%).
Reputations are made at any customer touch-point with your brand but are amplified exponentially online with the tools available to consumers today and the behavior they clearly exhibit. Ignore them at your own peril!
Technorati Tags: eMarketer, marketing, social media, social networks
This article in Hospitality Net debating the issue of corporate blogs – specifically the one by Bill Marriott – as an effective marketing tool reminds me of Seth Godin’s book “The Meatball Sundae”. The bottom line argument of the book is that your communications should be consistent with your overall corporate culture and not be in contradiction. Following the logic of this argument a company blog that is used as a mere PR tool to extend the old one-way communication mindset is not going to be effective and can even backfire in today’s marketplace that has rapidly become a conversation.
Based on the evidence presented, it looks like Bill Marriott has managed to turn his blog into an effective tool that supports the overall brand and has put a human face on a travel industry giant. I admit not being a regular follower of his blog but having listened to Bill at a number of industry events, I think that he indeed is a credible and well qualified spokesman for the company, not the least because after all it carries his name. That fact alone gives him an advantage over other CEOs who might want to emulate him.
The bottom line, however, is the credibility of the blog as a voice – and listening tool – that is consistent with the overall corporate culture – otherwise it can be a mess, as Godin in his inimitable way makes clear.Read Full Post | Make a Comment ( None so far )
Adam Weinroth of iMedia Connection has a very informative post on this high profile subject, including his definition of what makes up social media and how to be effective in this key area of the web today.
As I’ve stated on this blog previously, it’s all about the conversation, how to monitor, embrace and join it. Ignorance is not an option!
DEC – Glimpse of the Future, 1994
Not that long ago, and how far we’ve come since, quite incredible and no doubt there is so much more to come.
reports TechCrunch. With their “who’s close to you” feature you can now check who in your network is traveling to the same place you are.
This adds another dimension to what is already a very useful tool.Read Full Post | Make a Comment ( None so far )
is an Apple – Web application made for the iPhone.
It’s a great example of using the new mobile platform the iPhone offers, and which is superior in user friendliness over other smart phones due to the integration of a full version of the Safari web browser. This adds integration to the process of viewing, evaluating and booking the deals offered on this platform.
I’m sure we will see more of this in the coming months and years.Read Full Post | Make a Comment ( 2 so far )
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